JAMES

SMET

My sweet spot is at the intersection of product, people, and process. I lead with curiosity, build with intention, and never met a whiteboard I didn’t like.

At a Glance

Strategic Thinker

I bring structure and clarity to complex product challenges — and a healthy obsession with FigJam

Empathetic Coach

I grow confident, capable designers through mentorship, feedback, and sometimes a joke.

Process Improver

From kickoff to launch, I design processes that reduce chaos and increase momentum.

Strategic Thinker

I bring structure and clarity to complex product challenges — and a healthy obsession with FigJam

Empathetic Coach

I grow confident, capable designers through mentorship, feedback, and sometimes a joke.

Process Improver

From kickoff to launch, I design processes that reduce chaos and increase momentum.

Where Process Meets Purpose

I believe great design isn’t just about the end result — it’s about how we get there.

Whether I’m mentoring a designer through their first 1:1, building alignment across functions, or helping a team navigate ambiguity, I bring structure, empathy, and strategic thinking to the table. My focus is always on impact — for the user, the product, and the people building it.

Product design manager. Systems thinker. People-first, process-driven.

About

Contact

Product design manager. Systems thinker. People-first, process-driven.

About

Contact

Product design manager. Systems thinker. People-first, process-driven.

About

Contact